Bento looks beautiful — but it is a personal profile. No WhatsApp button, no inline bookings, no lead capture into a CRM, no path to running the rest of your business.
| What matters | cthe.link | Bento |
|---|---|---|
| WhatsApp button | ✓One tap opens WhatsApp with a message pre-written for you. | –Not WhatsApp-native — a plain outbound link at best. |
| Take bookings inline | ✓Requests are taken on the page, land in your CRM, and open WhatsApp to confirm. Paid consults get real bookable time slots. | –Links out to a separate scheduler you pay for. |
| Sell in your own currency | ✓Stripe worldwide, or UPI / GPay / Razorpay in India. Money lands in your own account. | –Card-first / USD-first checkout, awkward wherever buyers pay by UPI or a local wallet. |
| Cut of your sales | ✓Zero — ever. You keep 100% of what customers pay you. | –Often a platform fee or a % on sales. |
| Lead becomes a CRM contact | ✓Every enquiry, order and booking becomes a contact in a real CRM. | –An email-list export at best. |
| Instagram comment → auto-DM | ✓Rolling out via Meta’s official API — activates on approval. | –Not offered. |
| Reel-style storefront | ✓Full-screen, swipeable, Instagram-style feed of your work (Max and above). | –A vertical link list or a basic grid. |
| AI writes your bio | ✓Drafts your tagline, bio and trust line in seconds (paid plans). | –Limited or unavailable. |
| Themes | ✓17 themes incl. the time-shifting Aurora — free ones included. | –Templates, with the good ones behind the paywall. |
| Built for chat-first markets | ✓WhatsApp-native, with local rails where they matter — UPI and GST-ready invoicing in India via Anilfy.com. | –US / global defaults you work around. |
| Grows into a full business OS | ✓Upgrade to Anilfy.com: CRM, invoicing, POS, campaigns, inventory. | –It stays a link page. |
| Free plan | ✓Free forever — WhatsApp button, 10 links, 3 themes, view counts. | –Free tier exists, but the essentials are usually paid. |
Comparison reflects publicly-available information about Bento at the time of writing and focuses on cthe.link's differentiators for the Indian market. Bento may have shipped features since — check their site for the latest before deciding.
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