Taplink can build a tidy micro-site, but it is not WhatsApp-first and not built for India — you assemble blocks instead of getting a business-ready front out of the box.
| What matters | cthe.link | Taplink |
|---|---|---|
| WhatsApp button | ✓One tap opens WhatsApp with a message pre-written for you. | –Not WhatsApp-native — a plain outbound link at best. |
| Take bookings inline | ✓Book an appointment or slot → instant WhatsApp confirmation. | –Links out to a separate scheduler you pay for. |
| Sell in ₹ (UPI / GPay / Razorpay) | ✓India-native checkout. Money lands in your own account. | –Card-first / USD-first checkout, awkward for Indian buyers. |
| Cut of your sales | ✓Zero — ever. You keep 100% of what customers pay you. | –Often a platform fee or a % on sales. |
| Lead becomes a CRM contact | ✓Every tap can become a WhatsApp lead in a real CRM. | –An email-list export at best. |
| Instagram comment → auto-DM | ✓Rolling out via Meta’s official API — activates on approval. | –Not offered. |
| Reel-style storefront | ✓Full-screen, swipeable, Instagram-style feed of your work. | –A vertical link list or a basic grid. |
| AI writes your bio | ✓Drafts your tagline, bio and trust line in seconds. | –Limited or unavailable. |
| Themes | ✓17 themes incl. the time-shifting Aurora — free ones included. | –Templates, with the good ones behind the paywall. |
| Built for India | ✓INR-first, WhatsApp-native, GST-ready via Studio. | –US / global defaults you work around. |
| Grows into a full business OS | ✓Upgrade to Studio: CRM, invoicing, POS, campaigns, inventory. | –It stays a link page. |
| Free plan | ✓Free forever — WhatsApp button, 10 links, 3 themes, view counts. | –Free tier exists, but the essentials are usually paid. |
Comparison reflects publicly-available information about Taplink at the time of writing and focuses on cthe.link's differentiators for the Indian market. Taplink may have shipped features since — check their site for the latest before deciding.
Claim your cthe.link, drop in your links, pick a theme, and share the new URL. Your followers never notice — but now every visit can become a WhatsApp chat, a booking, or a sale.
Claim your cthe.link — free →